Display advertising visually conveys a commercial message by using different animations, videos, graphics, sound, text and brand logo. It is a prolific tool to target individuals with particular traits, and to increase brand awareness among them.
Predominantly, there is an enormous opportunity for different businesses to reach out to the tech-savvy population using the world wide web. The display advertisements work because we as humans, are visual beings. We have the ability to fetch the majority of the information we require. Thus, display ads are a highly efficient and effective way of conveying the message and values of a company to a large audience.
A visually perfect looking display advertisement can work wonders for you. It can catch your customers’ attention while making your brand stand out from the rest. A professional, well-designed and attractive display advertisement can be critical as it acts as the primary source of information from which your customers can learn about your company. On the other hand, a poorly made display advertisement can be consequential and influence your customers negatively.
Professional advertisers know who to target and how to target. To uniquely identify a particular user, they utilize web cookies as unique identifiers of different users. This allows them to serve specific advertisements to different customers. In addition, cookies can also determine if a particular user has closed the webpage without purchasing any product or service. This information can be used by the advertiser to retarget a particular audience.
Technically, display advertising provides your business with a big competitive edge. It gives you the ability to reach your target audience when they are browsing their favorite websites. In today’s scenario, Google’s display advertising network plays an important role in promoting your brand on the Google search engine, YouTube, and Ad Mob.
Google Display Network Advertising is basically a collection of millions of websites. You can create, deliver and manage a specific display advertising campaign to capture the attention of your target audience. Even if they are using an e-commerce website or watching a video on YouTube, you will have the arsenal to know when and where to entice your customers and increase sales. Moreover, you can use the same display advertising on different web pages, search engines, Ad Mob, AdWords, and YouTube. Hence, you don’t have to create different ads for different channels, which is both cost and time effective.
At INAUSCO, we create display and video ads for your business and put them across hundreds of popular websites – including Facebook, Twitter, YouTube, and LinkedIn. We empower you to reach new prospective customers regardless of what platform they are on – desktop, tablet or a mobile. Our designed display ads lead your prospects to your website or social pages, which increases your reach and eventually increase your sales.
Primarily, our services are based on cost-effective strategies, we help you in reaching your target audience with a compelling advertising creative at a highly competitive price. So, let our prolific team of professionals take charge of your display advertising campaign, and come up with a plan that works well for your business.
At INAUSCO, we are not only focused on the ad impressions but on conversions as well. Rather than just increasing the number of viewers that see your ad, we strive to build traffic that can help you to reach your organizational goals by generating leads, boosting up sales, and achieving other priority objectives.
Concurrently, we ensure that you are well informed of the performance of your ad campaign. We believe that communication is the founding stone of success. Hence, we prepare extensive reports and provide real-time information to help you get the desired results out of a display ad campaign. In addition, we continually monitor your ad campaign to identify any areas that require an improvement or optimization. We specifically implement URL tracking codes on your display ads and set up integration with your marketing automation and sales CRM systems to proliferate full lead attribution. Our philosophy is to be transparent with our clients through clear, precise and comprehensive communication.