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Google penalties can cause a large traffic drop to your website. It can be consequential for any business as it can impact the performance of your company including sales, reputation, and audience reach. To resolve the issue, you have to consider a number of important steps. It includes identifying the type of penalty, understanding the symptoms, and evaluating your options based on the type of penalty.

Depending on the magnitude of a penalty, you can formulate a contingency plan to recover from it as soon as you can. It can take from a couple of days to a few months. There a number of causes when Google penalizes your website. Duplicate content on a website, exaggerated use of keywords, lack of any internal links, and presence of suspicious links or backlinks from suspicious websites are some of the major causes that can get your website a Google penalty.


Google penalty removal is an important process if your business website has been penalized by Google. As a trusted search engine, Google’s webmaster policy is based on providing users with relevant search results as per their entered keywords. Many websites in lieu of increasing their audience reach and visibility use certain techniques that can get them a Google penalty. Search engine traffic drives maximum traffic to various e-commerce, and non-e-commerce sites. With a Google penalty imposed on such websites, they lose their major source of earning sales.

Types of Google penalties
To ensure efficient Google penalty removal, one must understand the types of penalties imposed by Google. It uses the different set of levels to penalize your website for violating its policies.

  • A penalty on the keyword-level is imposed on single or multiple keywords. The domain loses its ranking for a specific number of keywords, while the other keywords are not affected by this penalty.
  • A penalty on URL-level causes all ranking positions for the affected URL to take a nosedive. If the entire domain is removed from the Google Index, this penalty is called as Delisting.
  • If your business receives an algorithmic penalty, it implies one of Google’s algorithms – Google Panda update or Google Penguin updates have penalized your website. These algorithms are filters that utilize specific metrics to evaluate different websites for their properties and penalize them if they violate the Google policies. Getting a hit by an algorithmic penalty causes your website to lose visibility as well as findability in the search engine result pages.
  • A manual penalty is imposed by a Google employee when your domain is manually reviewed. If the domain is found to be violating the Google Webmaster Guidelines, then a manual penalty is imposed.

A stringent approach is required to remove the different types of penalties imposed by Google on your domain, as losing user traffic is a major setback that your business can receive. If your website is no longer top-ranked in the search engine results, then you lose potential business customers.


At INAUSCO, we provide comprehensive Google penalty removal services. We follow a meticulous approach – by drawing a series of analytical steps to understand the type of penalty imposed on your business website.

Our dedicated team of experts is completely proficient in assisting you to recover your website by removing the causes for which your website has been penalized. We stay up-to-date with the latest Google updates to deliver proactive solutions to our clients.

Our Google penalty removal approach includes the following processes:

  • Link auditing: It includes gathering a comprehensive list of your website’s backlinks and evaluation of their quality to determine if they are natural or unnatural backlinks.
  • Link removal: It includes removing the backlinks which are identified as unnatural.
  • Recovery: It incorporates building organic backlinks for your website using natural link building strategies permitted by Google.