Influencer marketing involves the interaction of your brand with your customers through specific people, called influencers. For a brand, it increases your engagement with your target audience and helps you to develop a strong relationship with them. It also allows you to have a relevant topical reach and resonance among a particular group of people. Influencer marketing incorporates different strategies that always align with the business objectives of your brand.
Influencers can range from book authors, public speakers, industry celebrities, media figures, and niche industry experts. It can also include current customers and employees of your company. The key to a positive return on investment obtained from influencer marketing requires you to build a network of credible influencers. Content is the major factor that reflects the authority, credibility, and image which the influencer has built with the audience. To avail these benefits your brand needs effective collaboration with the right influencers.
Influencer marketing falls under two main categories: earned influencer marketing and paid influencer marketing. Under unpaid influencer marketing, brands send out their product to influencers, who try it and post their opinion or review related to their experience. The paid influencer marketing involves sponsoring the influencers to post relevant information about your brand on social media pages.
The market has become stagnated with the influx of an enormous amount of formal marketing messages and advertisements. It has led to an increase in trust of the people in the information obtained from peers, social networks, and industry experts. This situation has decreased the popularity of traditional advertising and marketing methods.
The brands that have relied on paid advertising methods, have to collaborate with influencers to achieve mutually beneficial goals. By such a collaboration, brand owners can achieve:
Influencer marketing incorporates viral aspects of word-of-mouth marketing with the scalability of online and digital marketing techniques. It is important for brands to go beyond display ads in order to become an important part of the social conversations. It is your brand message that is integrated into blogs, videos, photos and updates in the voice of a trusted influencer. As every post is unique in terms of perspective, vision, and authority, it fabricates a personalized message for the influencer’s audience
Consumers expect the brands to interact with them. Their expectations have evolved from just selling a product, to entertaining and informing them about the product. To meet up these expectations, brands have to collaborate with the right influencers to create organic conversations with their customers and increase sales.
Beyond meeting your marketing objectives, influencer marketing methodology increases your brand’s visibility by improving its search engine ranking. Typical users utilize social media as well as search engines to find any information during their decision-making process. User-generated social posts also account for twenty-five percent of the total search results for the world’s top brands. By achieving higher traction for your brand on social media, more popular and relevant you become on search engines.
We at INAUSCO, ensure that your digital strategy is effective to increase customer engagement. We work to determine the best available approach for your brand and execute a number of different programs including:
Through the range of our programs, we engage influencers to create, promote and sustain quality content. By using co-created influencer content, we aim to increase brand awareness among your target audience.
We understand that influencer marketing is a new concept and many marketers are still hesitant in using it. Our B2B influencer marketing programs are effective in increasing word-of-mouth recommendations for your brand. To effectively endorse your brand through social media, we provide complete social media and YouTube influencer marketing services.