INFORMATION GATHERING
PURPOSE OF THE SITE
BUSINESS GOALS
BUSINESS NEEDS
Our aim here is to generate numerous ideas and for that we gather every bit of information about our client’s business so as to come up with the most practical and innovative site. We need to know exactly what our clients does before we start working on their site as the thorough understanding of the client’s business and the operating period help us in research and best design of the website.
We also probe for the purpose of the website creation in order to provide the unique and perceptibly superlative resolution to achieve desired outcome. We take time to evaluate your objectives as our team aspire exquisiteness and the evaluation leads to better understanding; hence our work is smooth, pristine and valiant with complete perfection. We work personally with our clients to convey specific and accommodating information to the significant customers. Once we understand the purpose we present personalized quirky plans and designs relating to your business as an entrust companion for joint future growth.
Post identifying the purpose we analyze the business goals. Most businesses aspire profitability so we do intensive work and prepare conventional strategy to help our clients reach the ultimate goals. Whether it’s a new or existing brand, product or service we thrive to demonstrate calculated output in the digital analog environment which upheave their business. We create everything keeping the end audience and their needs in consideration. With all this, the advantage that our clients get is they feel completely satisfied with our approach which anticipate the evolution of the market landscape.
We are committed to expand your business and believe that every component of the product or service should portray the tale behind the brand formation hence we also must understand the basic business needs so that through website customer get every aspect of the brand such as ethics, integrity and idea that client wants to tell. Right from logo, name, identity and animation we build everything with deep creativity. We also develop appropriate guidelines that help client in setting standards and track to maintain the consistency throughout the channels.
MARKET RESEARCH
COPMETITOR’S ANALYSIS
TARGET AUDIENCE SEGMENTATION
USER EXPERIENCE
DIGITAL STRATEGY
CONTENT STRATEGY
We initiate each project by thorough research of the relevant market. Research prior to the development helps us get better idea of target audience, their preferences, dislikes and the place where your site can fit best. With market analysis we aim towards your blockbuster entry into the market. Post research we equip you with a detailed list of recommended site features that we can develop together with ingenious process which contributes to make your site incompatible and unique among others.
Where market research helps us gather better ideas related to your business another important aspect is finding out your immediate competitors. Understanding the nature of your competitors helps us discover the numerous paths towards successful outcome and make you stand out of the crowd.
As per our opinion having a deeper knowledge about the potential customers is important to become successful in the business. Understanding customers and making user centric site with the features and screens to these key customer sails attracts more audience to you web.
Our development team believe in uniqueness and convenience which leads them to create user-friendly and at the time remarkable site for you. Therefore, we linger on mapping out your sites user experience and flow in detail.
We strategize the positioning, research and development which helps you to introduce your business to countless potential prospects. With this rigorous research and planning our clients benefit in numerous means, most importantly they get to observe how users pass through funnels and features to complete various in-site actions and deeper connections with the customers.
Most important aspect of any website is content; hence we believe that any content developed should be in a way that it not only helps in advertising your business but target the right audience, build the brand awareness, drives leads/revenue and foster the pivotal relationships at every stage of the sales cycle of your business.
WAREFRAME
BRAND DEVELOPMENT AND POSITIONING
LOOK AND THE FEEL OF THE WEBSITE / UX/UI DESIGN
GRAPHICS
MOCK-UPS
Quality design is the heart and soul of the company. Our design is always creative and user-centric, all credit goes to our award-winning design team that are committed to delivering digital experiences that activate, reward and inspire our clients’ customers. Developing sketches and wireframes to converse these experiences then reiterating based on the feedback of the end users.
Our designers think about the bigger picture and believe in designing a visual language for your brand which not only get clicks on your website though engages customer in your site and let them be willing to buy your goods or services. We carefully establish the position of your business with deep research and unique designs.
We consider the good design to be the prime factor in making a brand’s identity and generate better engagement. We often realize that we get captivated with the amazing graphics, imagery, illustrations, colors, typography, and iconography same goes with the consumers, since these visual sections make site more attractive to glimpse and easy to understand and use. We make sure that the instant look and feel of your website promptly connect your business with the customer.
UI/UX in spite being very integral to each other are quite different in their roles UI where refers to user experience design and UX being user interface design both plays very important part in making a website successful. As UX and UI designer we focus on competitor and customer analysis, content development, product strategy, wireframing and goals tracking as the more flawless the design, the more spontaneous the product feels.
We make your site look different from the similar industry sites by pulling out the sparkly graphics and refine all your unique selling points in single rational message to get high attention and remarkable increase in the revenue.
We also use mock-ups while developing a website so that the visitors can visualize the basic design, layout and content of your site. A good website design will help you bag countless customer base and the captivating features of the website contributes to the rich experience of the users which make them visit your site again. This will definitely help you get more and repeated customers to your business as it gives your customers a fair idea about the type of business you run and why they should trust you.
CODING
INTERACTIVE
CONTENT AND GRAPHIC ASSEMBLY
AGILE
FUNCTIONAL REQUIREMENTS
Our experienced and professional web developers start with the coding of the website to make it search engine friendly so that it enhances the browsing speed of your site and make the experience trouble-free for the visitors. This is the basic requirement to build a quality web design. Other things that we focus on while coding is that it is approachable, quality-compliant, mobile friendly and of prime use website.
Interactive Content plays vital role in establishing a brand, hence we always use one which keeps customers updated about the latest products or services, events of the company and information related to the industry. Featuring interactive content is an ideal way to connect with them and encourages the visitors to interact with the company’s brand. Your organization and brand become a trusted source with the help of engaging content.
Graphic design is another significant part of web development which gives the probable customers an idea of the nature of your business and help you generate leads and achieve growth. So, we gather all the relevant images and videos that fit your business and are not subject to copyright to make your content distinct and intellectual. We emphasis greatly on graphics as we believe the visual mode is the most astonishing way to strike the audiences mind.
Besides SEO friendly coding and unique graphics, it is very important for a website to load quickly. While creating it we ensure that it is flexible and customized and there are no loading and broken link issues on the site so that the audience is able to browse though the content easily and gets involved with your product and services well. Thus, your brand gets established and you get maximum revenue with increased and satisfied customers.
Functional requirements are set prior to the development of any website as they explain the functions of the site (what it should do). Hence, we gather all the essential material to design the web and create the best virtual sphere and keep striving for excellence to maximize the profit of our clients.
FUNCTIONALITY ON DIFFERENT BROWSER
CODING VALIDATION
FUNCTIONALITY OF FORMS AND SCRIPTS
SITE DELIVERED BY FTP ON YOUR SERVER
LAST RUN-THROUGH
VIEWABLE TO THE PUBLIC
Quality assurance and Testing is crucial part of any website that’s why we take it very seriously. We do the thorough functional performance, cross-browser check and cross-device testing throughout any project. For quality outcome we also do regular squint checks for hassle-free browsing experience.
We take the coding validation part seriously and this is the reason we test every single website before they go live. A slightest of the error left ignored can prove to be lethal to any website therefore we run every website through all mandatory tests such as HTML, CSS, WAP errors and many more.
We feel that forms are an essential part of a website so when we design forms, we provide them post validation to ensure that your customers fill them up with valid and complete information. Firstly, we check the functionality of each field of the form then values, inputs and any modification feature of the form so that the registration flow get well-executed. Other necessary tests that we conduct are cookies, database, links (internal-external), usability and navigation checks.
We provide the FTP ready site which helps you connect with a remote server or PC to make folders or transfer documents and rename files. File Transfer Protocol (FTP) is mandatory for business that run their own network and need to manage transfer connection to help your employees share documents with each other.
We perform a last website test from numerous locations using real browsers such as Internet Explorer and Chrome considering the real audience connection speeds. The advance testing of multi-step transactions, video capture and content blocking help us present you the best of website beneficial for you as well as for your customers.
Finally, post design and testing the most thrilling and satisfying part of the entire process is to see the website we have built together launch. We celebrate with our clients each new release. We support you with the promotion of your website once it is live and help you get it in the spotlight as well. Right from the conceptualization to the launch, we’ll be with you through the whole process.
UPDATING SITE NEEDS
SUPPORT
Once the site goes live it needs nurturing to flourish and constant attention. Website users expect only the best and up-do-date information hence we believe that maintaining and evolving the site are rather more important than developing or launching it. And we ensure the big deployment goes off without a pull. We keep on updating the content as, the most relevant and current features and information plays vital role for any site in making it successful and get more customers. We thoroughly optimize your website to attract new customers and track their activities to find their key interest area.
We understand that with the developing needs, involvement of customers and things being more multiserver, multiplatform, multilingual it is quite difficult for businesses to manage content updates to meet the customer requirements. Thus, we always stand by their side even after the website is complete in order to reach their goal.
We help in improving site ranking, content or form updating, fix bugs, enhance speed, add or delete services to ensure your marketing campaign get the attention they need every day. Its our responsibility to take as much off your shoulders as possible to process we are partnering as we know you have lot of your own responsibilities to fulfill each day.
Inausco team help you maintain and evolve your site by managing promotional activities to leave behind your competitors and stand out of the crowd. This helps you build your brand and get maximum visitors which eventually leads to the maximum revenue and growth.
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