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  • Business Background
  • Project Goal
  • Tasks & Challenges
  • Actions
  • Results
  • Clients Remark
  • Conclusion
Business Background

This website is a leading college in Australia, and proudly Australian owned and operated business. It provides largest selections of vocational courses like Business course, hospitality course, early childhood education and care courses, marketing and communication course.

Project Goal

This leading college in Australia was losing online reputation, and they got in touch with INAUSCO for web strategy and a complete, full-spectrum SEO campaign. The client’s goal was to get on top for the major keywords like –

  • College in Australia
  • Diploma courses perth
  • Best training colleges in Adelaide
  • Best training colleges in Perth
  • diploma of business management
  • Advanced diploma of marketing Perth

And others 109 keywords and utilize organic search (SEO) to increase lead volume and market share.

Tasks & Challenges
  • Keyword research for effective Internet Marketing
  • Content Marketing to attract potential customers
  • Make the webpage SEO friendly to get crawl frequently
  • Optimize the targeted keywords in Major Search engines
  • Achieve rankings for keywords that searchers use online
  • Increase the ROI of their Business

The Link Building campaign was started in July 2018, as a result of significant jumps in ranking in the first month.

SEO Team at INAUSCO developed promotional materials like Info Graphics, PPTs, did Content Marketing, created and optimized YouTube videos, integrated and promoted strategic social channels and executed some quality Link baits and other ethical Link building stuff to achieve rankings and to drive traffic.


After Jan month of Web-promotion and SEO strategy, client reported the following result as per their campaign:

  • Total organic traffic increase of 26.10% in just 1 month.
  • These are significant numbers, the most important of which being the number of additional inbound leads.
Clients Remark

We sincerely appreciate INAUSCO team efforts in positioning our online website ranking in Australia. Organic traffic of SKILLS AUSTRALIA INSTITUTE has gone up compared to previous month; overall it’s a satisfactory experience with INAUSCO. Cheers!”


It can be analyzed that Web presence of got more strong and hyper with the INAUSCO’S SEO campaign. The Organic Channel i.e. traffic from Search Engines have contributed as main source.